This article provides an overview of how Salesforce Partner Cloud and Structured work together to deliver a complete, end-to-end partner experience — from partner management to activation, execution, and measurement.
Salesforce Partner Cloud serves as the system of record for managing partner programs, tiers, incentives, and operations. Structured complements this foundation by acting as the execution and activation engine, enabling partners to actually run co-marketing campaigns, personalize content, and generate demand at scale.
Together, the two platforms close a critical gap in the partner lifecycle:
Manage → Activate → Measure → Grow
What This Presentation Covers
How Structured extends Salesforce Partner Cloud beyond management into real partner activation
The role of Through-Channel Marketing Automation (TCMA / PMAP) in scaling partner demand
How AI-driven content creation, personalization, and localization enable faster execution
How partners actually experience and use the combined solution day-to-day
Closed-loop visibility into campaign performance and ROI inside Salesforce
Why this combined approach represents the partner solution enterprises expect going into 2026